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2002 National Survey of Prices: Summary of Results (Bargain prices)

1 Bargaining rate

  • At large-scale supermarkets the bargaining rate tends to be high, and at small-scale general retail outlets it tends to be low.
  • The bargaining rate of foodstuffs tends to be higher than that of convenience goods, and at large-scale supermarkets the bargaining rate of fresh milk is almost 80%.
  • The bargaining rate has decreased compared to 1997.

Chart 1-1 and 1-2 show the bargaining rate of each item by type of outlet, dividing into foodstuffs and convenience goods.

(1) For foodstuffs, the bargaining rate for “large-scale supermarket” is the highest and that for “small-scale supermarket” is in second place, while that for “small-scale general retail outlet” tends to be low.

Taking a look by item, in the case of “large-scale supermarkets”, the bargaining rate for “fresh milk” (77.6%) is the highest and the rates for “sugar” (69.6%), “edible oil” (66.8%) and “hen eggs” (66.4%), etc. follow. In the case of “small-scale general retail outlets”, the rate for “hen eggs” (24.5%) is the highest and that of other items is only 5 to 20%.

Chart 1.1 Bargaining rates for food stuffs

 

(2) For convenience goods, along with food stuffs, the bargaining rate for “large-scale supermarket” is high and that for “small-scale general retail outlet” tends to be low.

Taking a look by item, with the exception of “facial tissue” for which the rate is 65.1% at “large-scale supermarket” and 51.7% at “large-scale drug store”, the bargaining rate for convenience goods is less than 50% and the rate is lower than that for foodstuffs.

Chart 1.2 Bargaining rates for convenience goods

 

Chart 1-3 shows comparisons between “sugar”, “edible oil” and “yoghurt” for which the bargaining rate is high among comparable items in order to study how the bargaining rate has changed compared to the previous findings (the survey results of 1997).

(3) Bargaining rates result in lower rates than those of the 1997 survey in each case for “large-scale supermarket”, “small-scale supermarket” and “small-scale general retail outlet”.

Chart 1.3 Bargaining rates (1997 and 2002)

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