Ministry of Internal Affairs and Communications Statistics Bureau
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II-6 State of Electronic Commerce

The percentage of enterprises engaged in electronic commerce among all enterprises (engagement rate) was 14.7 %, up by 4.2 points.

222,000 enterprises (14.7 % of the total) were engaged in electronic commerce, an increase of 53,000 enterprises or 4.2 points compared with 2001. The engagement rate by trading partner was 11.9 % with other enterprises and 5.4 % with consumers.

The larger the capital, the higher the engagement rate was.

Engagement rate by capital segment was 10-20 % in "less than 30 million yen," 20-30 % in "30 to less than 300 million yen," 32.5 % in "300 million to less than 1 billion yen," 41.0 % in "1 to less than 5 billion yen," and 50.9 % in "5 billion yen or more." The larger the capital, the higher the engagement rate was.

Compared with 2001, the engagement rate increased in all capital segments (Table II-8, Fig. II-4).


Table II-8 Engagement Rate in E-Commerce by Capital Segment (2001, 2006)

Table II-8 Engagement Rate in E-Commerce by Capital Segment (2001, 2006)


Fig. II-4 Engagement Rate in E-Commerce by Capital Segment (2001, 2006)

Fig. II-4 Engagement Rate in E-Commerce by Capital Segment (2001, 2006)

"Banking" and "Internet-based services" showed a higher engagement rate.

The engagement rate by medium industrial group was the highest in "Banking" at 62.3 %, followed by "Internet-based services" such as portal site business at 49.3 %, "Retail trade, general merchandise" such as department stores and general merchandise supermarkets at 36.1 %, and so on (Table II-9).


Table II-9 Engagement Rate in E-Commerce by Medium Industrial Group (2006)

Table II-9 Engagement Rate in E-Commerce by Medium Industrial Group (2006)

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